So, if a nail technician’s business makes $50,000, would a client list be worth $200,000? No, says Cassidy, that’s not a realistic value, especially since you’re not including any tangible assets such as a lease fixtures, inventory, or furniture. Salons may be sold for as much as four times their yearly revenues. “An independent contractor’s client list is everything she has to show for her work,” he says. After her research, she narrowed it down to one nail technician in each area as her choice to buy her client list.ĭetermining the value of a client list is similar to putting a price on a business in fact, it is your business, says Ken Cassidy, owner of Kassidy’s Salon Management in Long Beach, Calif. IT also was important to her to find someone who was conscientious about disinfecting and sanitation procedures, and on top of it all, had a friendly personality. Farrell was looking for someone who offered services in the same price range, who used quality products, hand filed, and completed the service efficiently. She carefully watched every step the technician made. When she decided to move she started looking for nail technicians who shared her commitment to quality services.įarrell made appointments with several different nail technicians in different areas and went in as a client. Farrell had been in business for five years and decided to move out of state. How do you place a value on the list of names you’ve cultivated so painstakingly? How can you ensure that your clients are cared for as well as they were by you? How do you go about finding a buyer for you client list? Candy Farrell from Huntsville, Ala., was faced with this situation. This information may be kept on paper as a client card that is updated at each visit, as an address book, or on a computer database. It’s important to always keep track of new last names, address changes, and phone numbers. Before you can sell a client list, you have to make sure it’s been well-maintained so it has a value to someone else.
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