
“I believe any technology, if not implemented well, is not going to have an impact. “Connecting places where you actually go to a digital world, simply using a camera, was a great way to engage users,” said Sudeep Srivastava, CEO of Appinventiv, a mobile app design and development company. The ability to sense user motion and integrate that into the “handling” phase of the game can be difficult to implement effectively in a mobile app. Businesses may need a top mobile app development company to execute this well.

Pokémon Go’s AR+ mode is fairly advanced for an app. Users can also feed the Pokémon “nanab berries” that calm the Pokémon and make them less sensitive to sudden movement and therefore easier to catch.
#Pokemon go live map trackers update#
The update also increased the difficulty of the game, as moving too quickly scares the Pokémon, who then run away. The more vivid interactions and movements demonstrate the complexity of the technology.ĪR+ allows users to move closer to the Pokémon to capture it more easily. Now, the Pokémon interact more dynamically with the collector, such as making nearby water ripple. Previously, Pokémon in the game would simply glide away from the user once found. This update reflects the importance and popularity of augmented reality throughout the app development industry – in 2017, businesses invested $2.5 billion in augmented reality. Recently, Niantic added an update to the Pokémon Go app called AR+, which enhances the augmented reality experience. Two years after its release, 36% of people still play Pokémon Go, which is high for the app industry, where 90% of users delete an app within the first 90 days. Niantic recognized this need and implemented augmented reality in its Pokémon Go app to energize and engage users. The need to include more dynamic features in apps has risen as customers demand an increasingly interactive and immersive user experience. Pokémon Go Is Leading the Augmented Reality Trend Of the people who felt unsafe, around half said it was when they played alone (51%) or at night (48%).


The game made $206.5 million in four weeks after becoming the fastest mobile game to gross over $100 million in 20 days. Pokémon Go, a location-based augmented reality app, became a global phenomenon with 130 million downloads its first month of release, topping app store charts around the world. In July 2016, the words “catch ‘em all” motivated millions to leave their homes and wander through neighborhoods searching for digitally animated creatures.
